2025 | Professional

MUSE Design Awards Silver Winner

Light Plumage

Entrant Company

Guangzhou LEFF BAGS Co., Ltd.

Category

Fashion Design - Bags

Client's Name

Country / Region

China

Light plumage is a bag that draws inspiration from the philosophy of simplicity that runs deep, deeply integrating natural imagery with pragmatism. The bag features a streamlined, half-moon silhouette, with exquisite quilting and embroidery on the front and sides artfully forming a stretched feather shape—subtly echoing its name, "Light plumage". This design is both a simplified expression of visual symbols and a response to young users' desires of a free and unconstrained life.

The bag breaks free from the traditional stitching of bags with its one-piece feather-inspired curved design. It combines down jacket-grade fabric with precise quilting, endowing its off-white body with a soft, mist-like texture akin to cloud. It also boasts a silk-cotton lining that further enhances the fluffy texture, with an ultra-light weight of just 0.19kg to evoke the same lightness as a cloud.

The bag incorporates a reasonably partitioned design that improves daily storage efficiency. It has a main storage section that fits frequently used items like phones and folding umbrellas, with a long opening for easy access. It also encompasses a secondary storage section to organize small items like keys and tissues. Additionally, It includes a built-in hidden zippered pocket that secures valuables like cash and credit cards. It comes with a long shoulder strap paired with an adjustable metal buckle, allowing for easy carrying to meet diverse wearing needs in both commuting and leisure scenarios.

Light plumage innovatively transplants down fabrics and quilting techniques from the apparel to bag through its redundancy-free minimalist design, eco-friendly lightweight materials, and long-lasting storage sections. This endows it with unique lightness and soft, elastic cushioning, enabling an in-depth exploration of lightweight aesthetics combined with strong practicality.

Credits

Bao Jiejie
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