2025 | Professional

MUSE Design Awards Platinum Winner

Oxford Reading Tree BCK Bilingual Story Machine

Entrant Company

Wonder Education

Category

Product Design - Educational Tools / Teaching Aids / Learning Devices

Client's Name

Wonder Education

Country / Region

China

Designed for children aged 0 to 8, this bilingual story machine redefines early childhood English enlightenment through thoughtful innovation. It tackles common market shortcomings—such as lack of expert-curated content, dull designs, and complex operation—delivering a perfect blend of fun, language enlightenment, and interactive engagement.

The visual design brings the beloved Oxford Reading Tree characters—Kipper, Biff, and Chip—to life as charming 3D figures. Each character’s iconic features and colors stay true to the original 2D illustrations: Kipper wearing his orange striped top and red backpack, Biff with her red bow hairband, and Chip cradling his favorite soccer ball—making them instantly recognizable and emotionally engaging for young children. With a sleek, rounded silhouette and a large head, the design taps into children’s natural fondness for cute, cartoon forms, creating a friendly companion rather than a cold piece of technology. The surface is coated with matte, skin-friendly silicate paint, making it comfortable to hold and play with while softening the often cold feel of electronic devices. Even functional elements, including control buttons, speaker grilles, indicator lights, are discreetly integrated into the clothing, backpacks, and outsoles. The result is a perfect balance of charm and practicality, where every detail nurtures both engagement and ease of use.

The educational content is built on a strong, professional foundation. As the sole official strategic partner of Oxford University Press in mainland China, Wonder Education has developed exclusive, in-depth online courses based on the Oxford Reading Tree series. The story machine comes preloaded with authentic original audio, bilingual explanations, and English nursery rhymes, carefully curated to support different stages of language development. This enables a scientifically structured, progressive learning journey that aligns with how children naturally acquire language. Guided by a minimalist interaction philosophy, core functions are distilled into just four intuitive buttons, making it easy for the youngest users to operate independently. With the built-in high-fidelity speaker, songs and rhymes are delivered in clear, rich sound, enhancing the learning experience with immersive audio.

Credits

More Platinum Winners
Architectural
2025
MUSE Design Awards - SZ Construction Industry Ecological & Intelligent Valley HQ

Entrant Company

Aedas, CAPOL International & Associates Group, MLA+B.V.

Category

Architectural Design - Mix Use Architectural Designs

Packaging
2025
MUSE Design Awards - Yilijia Laoshagang Soy Sauce

Entrant Company

Chengdu University、Sailor Design Studio

Category

Packaging Design - Dairy, Spices, Oils, Sauces & Condiments

Architectural
2025
MUSE Design Awards - Wohu Mountain South Residential Block (Block 87)

Entrant Company

Hebei Top Architectural Design Co., Ltd.

Category

Architectural Design - Residential

Architectural
2025
MUSE Design Awards - Xanadu Chongchongshan

Entrant Company

Wildurban Architect

Category

Architectural Design - Hotels & Resorts