2025 | Professional

MUSE Design Awards Silver Winner

X200 Ultra Photographer's Kit

Entrant Company

vivo Mobile Communication Co., Ltd.

Category

Packaging Design - Hardware & Tools

Client's Name

Country / Region

The X200 Ultra Photographer's Kit upends the single-use logic of conventional smartphone gift boxes, creating a complete user journey from display and usage to emotional resonance. This kit includes an innovative "picture frame", which intuitively displays captured images, showcasing the smartphone's photography performance, seamlessly blending photography into living spaces, and enhancing the emotional connection between products and users.
This kit features a versatile flip-top drawer composite structure: The foldable top lid can be folded into a 90-degree vertical stand, aided by an organic cotton ribbon to enable a 135-degree tilted display for flexible positioning. The hidden drawer with removable dividers doubles as a daily storage box, combining functionality with reusability.
This kit is primarily crafted from 3mm eco-friendly cardboard and leather-textured composite paper, complemented by an embedded microfiber velvet tray that protects the phone and accessories. With a 95% recyclability rate, the kit aligns with sustainability principles.

Credits

vivo Mobile Communication Co., Ltd.
Huang Maohui
vivo Mobile Communication Co., Ltd.
Yang Xinggang
vivo Mobile Communication Co., Ltd.
Deng Caihua
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