DuKang MELLOW

Idea: Dukang Mellow is a Baijiu product that redefines the scene of self drinking. With the core concept of "being slightly drunk+being happy and just", it builds a triple value system of function, aesthetics and emotion. The bottle body is engraved with emotional symbols such as "Drinking Moonlight Alone" and "Turning Away Worries", precisely controlling the drinking scale of "happiness just right". In terms of cultural expression, it breaks the social shackles of traditional Baijiu, and "Mellow" implies the life wisdom of "stabilizing the heart" and the philosophy of "following the trend".

Design: The bottom adopts a round and heavy inverted structure, and the streamlined design of the bottle body simulates the rotation trajectory of a planet, forming a visual tension of "weight and light" and "static and dynamic". Through the interactive design of "turning the bottle to release worries", drinking is transformed into a ritual of emotional release, making every toast an opportunity for reconciliation with oneself. This design logic of "function is emotion" enables it to open up a subdivision track of "high-quality solitude" in the Baijiu market, which not only strengthens the young image of Dukang brand, but also injects a new paradigm of modern life aesthetics into traditional categories.