2025 | Student

MUSE Design Awards Silver Winner

Gu-Emerald:Wellness-Centric Baijiu Packaging

Entrant

Yixuan Qu , Haoxuan Nan

Category

Packaging Design - Student Design

Client's Name

Luxun Academy of Fine Arts

Country / Region

China

Drawing inspiration from the ancientbronze 'Gu'-a ritual wine vessel of that era-we incorporated its iconic silhouette into the detachable lid design. Traditional Chinese motifs from historical drinking vessels were reinterpreted through intricate carvings on the bottle, complemented by minimalist Chinese typography, culminating in an elegant Baijiu bottle and packaging system.

Credits

Luxun Academy of Fine Arts
Zhao lu
Luxun Academy of Fine Arts
Zhang jian
Luxun Academy of Fine Arts
Liu fang
Luxun Academy of Fine Arts
Nan haoxuan
Luxun Academy of Fine Arts
Qu yixuan
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