2025 | Professional

MUSE Design Awards Silver Winner

One Lake, Four Rhymes

Entrant Company

DANSHENG CREATIVE

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Shaoxing Yihu Liquor Industry Co., Ltd

Country / Region

China

Using water as a medium to recreate the aesthetics of Shaoxing poetry and wine

Breaking free from the constraints of traditional yellow wine business gift boxes, the design takes "renewable poetic living utensils" as the starting point, transforming the water charm of Shaoxing Jianhu into four sets of three-dimensional paintings:

Taking water as the soul: All four models are connected by dynamic water elements such as ripples, reflections, and ripples, echoing the regional characteristics of Shaoxing's "water town wine source"; Each bottle is individually designed with the following elements: Wupeng boat, ancient stone bridge, white crane, lotus flower - each element is a cultural birthmark of Shaoxing, making the product a "memory of the Jiangnan water town that can be taken away", achieving deep binding of regional culture; Color aesthetics: Purple (moon), Blue (porcelain), White (cloud), Pink (lotus); The light macaron color scheme conveys the elegant temperament of Shaoxing. Each bottle is matched with two ancient poems, complementing each other and creating a sensory experience of "poetry in the bottle, painting in poetry". The overall design breaks through conventional wine vessels, imitating the neck and wide belly design of Song porcelain vases, allowing empty bottles to naturally transform into flower vessels. When drinking, one can read poetry and appreciate patterns, and when arranging flowers, one can reproduce the reflection of water waves, practicing the sustainable philosophy of "finishing wine and creating art", achieving secondary utilization, and concretizing environmental value.

Credits

designer
SITAI MA
Illustrator
Chao Xu
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