2025 | Professional

MUSE Design Awards Silver Winner

Gongmanxiang Wine

Entrant Company

DANSHENG CREATIVE

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Heilongjiang Bulaoyuan Liquor Industry Co., Ltd

Country / Region

China

Gong Manxiang Wine takes ornamental column in ancient China as the inspiration origin, subverts the shackles of traditional wine bottle proportion, and innovatively constructs the unconventional aesthetics of "small bottle body, large cap crown". The core design transforms the square roof into a cultural carrier - engraved with the words "Palace", "Man", and "Xiang" on all four sides, using representative fonts from the Han, Tang, Ming, and Qing dynasties, symbolizing the millennium inheritance of palace wine culture through the historical evolution of fonts; The top cover has a dynamic and auspicious shape, imbued with the meaning of "wealth and auspiciousness". It resembles a majestic Chinese seal, thick and luxurious, and can be used as an independent ornament to achieve environmental protection and secondary utilization, extending the product life cycle. The slender bottle body is as tall and straight as a ornamental column column, echoing the solemn temperament of the cap; The label design is extremely simple, focusing on the visual core with a white space aesthetic. Through the four major innovations of ornamental column's structure translation, the integration of four dynasties' fonts, the finishing touch of Ruyi symbols, and the reusable function of the lid, the heavy gene of the palace culture is deconstructed into a modern design language, which not only inherits the noble connotation of "Palace Man", but also breaks through the industry inertia with unconventional proportions, minimalist labels, and functional caps, creating a new paradigm of oriental wine vessels with both cultural depth and pioneering attitude.

Credits

designer
SITAI MA
Illustrator
Chao Xu
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