2025 | Professional

MUSE Design Awards Silver Winner

Creative You Shampoo & Body Wash Packaging

Entrant Company

LIVANA INTERNATIONAL COMPANY LIMITED

Category

Packaging Design - Beauty & Personal Care

Client's Name

Country / Region

United Kingdom

Creative You articulates the enjoyment of daily grooming through a minimalist sculptural design in its Shampoo & Body wash packaging. It features a vertical cylindrical bottle body with a hemispherical cap shaped like an inverted dish, creating a form that feels both stable and dynamically rhythmic. It draws on such Mediterranean architectural hues as soft mist purple, rose pink, coral orange, and sunset yellow for its color scheme—tones that feel vivid yet elegant. These colors infuse the bathing space with vivid visual energy while retaining a restrained sense of sophistication.

Creative You employs an artistic serif font for the brand name—slender in form with smoothly extending lines—that echoes the curves of the bottle cap. This retains classical elegance while embodying modern refinement. Creative You adopts a well-ordered layout, with the main visual area afforded ample negative space. This allows the poetic product names to emerge as emotional triggers, stirring sensory associations in users. Additionally, Creative You excels in interactive experience: its hemispherical cap conforms to the natural curve of the hand, enabling easy opening even when the surface is wet; its bottle body uses recyclable material that balances durability with eco-friendliness, complemented by a finely finished matte surface that delivers a mild, smooth touch. Generally, Creative You achieves an elegant balance between form, color, touch, and functionality in its overall design, elevating daily grooming into an anticipated aesthetic experience.

Credits

LIVANA INTERNATIONAL COMPANY LIMITED
Darren
LIVANA INTERNATIONAL COMPANY LIMITED
Jerry
LIVANA INTERNATIONAL COMPANY LIMITED
Johe
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