BYD+U Design Week

This exhibition space, designed for BYD under the theme “Future Samples, Artistry of Mountains and Seas,” blends technology, art, and culture. Using origami and ice bricks, it creates a pure, crystalline vision of the future, emphasizing low-carbon and sustainable values. Four “future samples” combine technology and art, forming a spatial narrative of mountains and seas. The design immerses visitors in the aesthetic and emotional impact of technology, sparking new visions of future lifestyles. The exhibition adopts a dual-axis layout, creating a dialogue between mountains and seas. The Dynasty series, centered on “landscape artistry + technological mountains and rivers,” features display points for the Han and Song L models. The Ocean series, incorporating “origami art + ice brick spaces,” revolves around the Seal and Dolphin display areas. The visitor flow integrates a consultation desk, interactive gene installations, and eight check-in points, forming a seamless, immersive experience with a continuous and varied circulation path. Breaking from traditional car exhibition models, the design redefines the brand-user relationship through an artistic spatial language. Nine thousand origami pieces and 320 ice bricks create a striking installation landscape, enhanced by AI digital simulations and interactive ice screens, delivering a unique multi-sensory experience. The approach shifts the focus from “product-centric” to “experience-centric,” using artistic storytelling and digital interaction to deepen emotional resonance and strengthen brand recall. The design uses lightweight, recyclable materials. The origami art zone employs recyclable paper, and the 320 ice brick installations are reusable, symbolizing a pure future. Digital screens and AI simulations reduce printed materials, minimizing resource consumption. The setup prioritizes detachable structures to meet short-term exhibition needs while lowering the carbon footprint. Through subtle advocacy, the design conveys the low-carbon message of “cooling the Earth by 1°C,” aligning with sustainability goals. The lighting design aligns with the brand’s vision, reflecting the “Artistry of Mountains and Seas” theme. For the Dynasty Series’ “Technological Landscapes,” sharp, cool-toned lights highlight the grandeur of mountains and technological strength. In the Ocean Series’ “Origami Art,” soft, diffused lighting evokes the sea’s vastness and purity, filtering through 90,000 origami pieces for a shimmering, dreamlike effect.