2025 | Professional

MUSE Design Awards Gold Winner

A Bespoke Vessel for Penguin's Heartbeat

Entrant Company

CHAOZHOU CHAOAN BEHRENS HARDWARE INDUSTRIAL CO..LTD.

Category

Packaging Design - Dairy, Spices, Oils, Sauces & Condiments

Client's Name

Country / Region

China

This seasoning set merges playful form with practical function, transcending the purely utilitarian role of traditional kitchenware to become a visual signature and emotional companion in the modern kitchen.
Inspired by the endearing stance of an Antarctic penguin, the plump, seamless body and tapered spout reproduce the bird’s charming silhouette, turning the vessel into a reassuring presence at the counter. An electro-plated silver cap sits above a high-chroma, mirror-finish metal body, delineating head and torso in a single glance. The contrast of materials and saturation generates a crisp, contemporary tension that enlivens the kitchen without cluttering it.
For practical use, the continuous curvature maps precisely to the palm, providing a secure and balanced grip. The beak doubles as a dispensing nozzle and a twist-to-open valve, allowing effortless one-handed operation. Each of the three volumes is calibrated to a specific seasoning profile: the large jar for oil or vinegar, the medium for soy sauce or cooking wine, the small for salt, pepper or sugar. Unified geometry and proportional scaling create an intuitive, orderly system that speeds up recognition and retrieval during cooking, achieving a balance between aesthetic coherence and functional legibility.

Credits

General Manager
Maodong Shen
Design and Development
Xingzhi Yang
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