2025 | Professional

MUSE Design Awards Gold Winner

OBUC

Entrant Company

Nara Dorneles Arquitetura

Category

Architectural Design - Office Building

Client's Name

OBUC

Country / Region

Brazil

The OBUC headquarters introduces a new paradigm in workplace architecture—regenerative, emotive, and sculptural. Located in the heart of Uberlândia’s Technology Park, Brazil, the project embodies the company’s values: innovation, well-being, and identity. Its name—OBUC—is “CUBO” (“cube” in Portuguese) reversed, a symbolic and spatial gesture: a monolithic volume that unifies two sister companies—engineering and technology—under one roof while preserving functional autonomy and visual coherence.
Conceived as a habitable sculpture, the building rises from a solid base and is enveloped by perforated metal panels (over 70% porosity). This skin acts as a climatic filter, enhancing natural ventilation, shading, and daylight control—significantly reducing the building’s energy demand. The cantilevered façades provide self-shading, and native vegetation in perimeter planters mitigates heat islands, reinforcing the project's ecological strategy.
At the core, the main reception operates as a spatial threshold, guiding users to either company, each with a distinct atmosphere—one vibrant and creative, the other minimal and precise—reflecting duality within unity. The spatial choreography fosters a sense of belonging, transparency, and identity.
On the ground floor, the regenerative vision unfolds as an urban gesture. A tree-lined plaza, reflecting pool, shaded seating, and filtering gardens open onto a pedestrian street, positioning the building as a civic anchor. A reversible-stage auditorium bridges internal and public realms, enabling a range of events.
A dedicated well-being area includes an open-air gourmet lounge, leisure spaces, and areas for rest and celebration—encouraging informal encounters and human connection. Inside, diverse working modes are supported through focus rooms, decompression lounges, and a flexible dining hall. Suspended at the top, a transparent leadership hub engages visually with the entire building—fostering a culture of openness and shared vision.
OBUC is a living system: it filters light and air, collects water, regenerates ecosystems, and inspires people. It redefines corporate architecture as a tool for health, community, and environmental resilience—a model for the workplaces of tomorrow.

Credits

Arquiteta diretora de criação
Nara Dorneles
Arquiteto gerente de projeto
João Paulo Justino
Arquiteto coordenador de projeto
Plínio Mota
Arquiteta
Fabiana Andrade
Arquiteto
Welder Campos
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