2025 | Professional

MUSE Design Awards Gold Winner

Secret Mystery

Entrant Company

Shenzhen Jujin Paper Packaging Co.,LTD

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Qiu Wei, Peng Zhi De, Wang Jing, Zhang Hai Zhou

Country / Region

China

Secret Mystery carries the echoes of two millennia, distilled into a vessel where history meets contemporary artistry. More than a spirit, it is a suspended narrative, a dialogue between senses and centuries. With each sip, one traverses mountains and ages, reaching into the shadows of an ancient kingdom veiled in night.
Inspired by the archaic bronze Ding, the design distills Yelang’s totems, pottery grains, and bronze spirit into modern reliefs. Black holds the night, preserving the ember of civilization; timber reveals the pulse of years; copper binds warmth to austerity. Vessel, pattern, and material converge, so that history no longer lies afar but trembles lightly in the palm.
A double-layer obsidian casket with a timber crown forms a micro-oxygen chamber, where the spirit matures in dialogue with time. Once the vessel is emptied, the casket endures as an artistic object or keepsake box, extending the life of its cultural and aesthetic presence.
Opening is a muted resonance released by the timber crown, echoing the drums of ancient rites. Touching is the murmur of grit and rings beneath relief textures, awakening memories buried in culture. Tasting is the obsidian-gold halo refracted within the tripod cup, as layered aromas unfold like verses of an epic.
The vessel, formed of obsidian glass, is treated with sandblasting and partial glazing, balancing the ruggedness of pottery with the luster of jade. The crown, carved from solid timber, reveals its annual rings, bound by a copper ring in a dialogue of warmth and coolness. The casket, framed in anodized aluminum and sheathed in black slate, bears laser-etched reliefs that, beneath shifting light, evoke the ruins of Yelang—solemn, profound, and timeless.
While mainstream Baijiu packaging still indulges in symbols of luxury, Secret Mystery responds with “archaeological narrative.” High quality here is not merely a badge of elite status, but a reenactment of a cultural relic site. Through interactions that can be touched, appreciated, engaged with, and prolonged, the design elevates Baijiu into the realm of “cultural asset,” where the significance of collection transcends the spirit itself.

Credits

Shenzhen Jujin Paper Packaging Co.,LTD
Qiu Wei
Peng Zhi De
Wang Jing
Zhang Hai Zhou
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