2025 | Professional

MUSE Design Awards Gold Winner

The Timeless Grace of Eastern Carving

Entrant Company

Meng Zhao, Meng Zhang

Category

Interior Design - Exhibits, Pavilions & Exhibitions 

Client's Name

Beijing Mammoth Ivory Carving Factory Co.,Ltd.

Country / Region

China



The Beijing Mammoth Ivory Engraving Factory Exhibition Center transforms centuries-old craftsmanship into an immersive cultural journey. More than an exhibition hall, the space is designed as a living gallery where traditional artistry and contemporary architecture converge to heighten audience engagement.














From the first step inside, visitors are guided into a sequence of unfolding experiences. The soaring lobby features floating staircases and new-style flying eaves, recalling the layered perspectives of Chinese gardens. As one ascends the staircases, views shift constantly: sculptures glimmer through glass displays, their forms refracted and revealed through layered lighting, producing a museum-like yet intimate atmosphere. Each movement offers a fresh perspective, encouraging discovery rather than passive observation.












The exhibition hall draws from the theatrical language of shadow puppetry. Shadow-puppet-inspired walls with integrated backlighting cast dynamic silhouettes, transforming static carvings into stories told through light and shadow. This interplay immerses visitors in a visual dialogue where exhibits are never seen the same way twice. Sculptures emerge through light reflections, creating fleeting, almost magical encounters that turn the act of viewing into a personal and interactive moment.














Eight full-height display columns anchor the central space with solemn rhythm, while modular ceiling structures add depth and formality. The careful orchestration of sightlines, transparency, and illumination ensures that every visitor experiences their own sequence of visual “discoveries.”














Beyond atmosphere, the project integrates advanced preservation technologies. Double-layer insulated glass maintains ideal conditions for delicate carvings, while eco-friendly wood panels and copper details add warmth and cultural resonance. The copper-and-glass façade further extends the storytelling: by day, rhythmic copper components form a sculptural wall; by night, illuminated patterns glow through the glass like palace lanterns, broadcasting the artistry within to the city outside.














In merging immersive storytelling, advanced preservation, and sustainable design, the center redefines how cultural heritage is experienced. Visitors are not only observers but participants in a journey where tradition and innovation meet-an architecture that transforms viewing into discovery, and exhibition into cultural dialogue.

Credits

Meng Zhao
Meng Zhang
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