2021 | Professional

MUSE Design Awards Silver Winner

LiKouBei

Entrant Company

Shenzhen Excel Brand Design ConsuItant CO. , Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Yangyang International Winery

Country / Region

China

It is composed of three calligraphic Chinese characters, Li, Kou, and Bei, to form a series of wines.



The ink-color freehand calligraphy with dry pen deconstructs the charm of Chinese characters. The three Chinese characters are combined to explain the brand spirit of "He".



"Strength" symbolizes the vigorous and powerful vines. The beauty of strength originates from the vigorous vitality of the grapes and symbolizes the pursuit of excellence. The "mouth" is like the shape when wine is poured into the wine glass, dynamic and charming; while the wine entrance is sweet Moet Yue, which means He's mellow taste, is a good wine that has been handed down by word of mouth; "Shell" is the vigorous and huge of Helan Mountain, and it is also of great value, and it is a good brand. It symbolizes that after hard work, the brand will definitely gain more value and recognition.

More Silver Winners
Interior
2021
MUSE Design Awards - DOSIST

Entrant Company

rdc.

Category

Interior Design - Retails, Shops, Department Stores & Mall (NEW)

Concept
2021
MUSE Design Awards - Fairlie-Popular Cleaning Festival

Entrant Company

Qing Lei

Category

Conceptual Design - Exhibition & Events (NEW)

Product
2021
MUSE Design Awards - Feelix Yoga Strap

Entrant Company

108 Yoga Road

Category

Product Design - Health / Sports Equipments

Packaging
2021
MUSE Design Awards - NPR 50th Anniversary Blend

Entrant Company

Counter Culture Coffee

Category

Packaging Design - Limited Edition (NEW)