2025 | Professional
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This fabric, specifically engineered to balance practical functionality and stylish aesthetics in sweatshirts/sweatpants, makes bold innovations in material selection and manufacturing technology. The knitted material undergoes a triple-proof finishing process, achieving outdoor-grade performance such as water resistance, oil resistance, and stain resistance to facilitate easy maintenance. This allows wearers to engage in daily outdoor activities without worrying about water marks or oil stains, making sweatshirts/sweatpants move beyond traditional application scenarios and pioneer a new category in athleisure wear. At the same time, the inner layer is crafted from brushed fleece with unidirectional moisture-wicking properties, not only significantly enhancing both comfort and warmth but also effectively managing moisture to keep the body dry and crisp. In this way, consumers can enjoy the functional benefits typically associated with outdoor apparel, staying dry and comfortable even during physical activities.
While addressing functional demands, the product also places strong emphasis on stylish aesthetics. To prevent the fabric from a stiff or rigid feel and to preserve its softness and natural drape, the design team has employed an ultra-lightweight (7g/m2) perforated membrane and unique adhesive dispensing technology, ensuring a natural, relaxed, and fashionable style—breaking away from the stereotype of traditional high-performance apparel and fully satisfying modern consumers’ pursuit of fashion.
Credits
Entrant Company
The Campbell's Company
Category
Packaging Design - Rebrand
Entrant Company
Yuedi Space Design Co., Ltd
Category
Interior Design - Living Spaces
Entrant Company
YuQiang & Partners
Category
Interior Design - Residential
Entrant Company
DCT Design
Category
Interior Design - Residential