ALAL Shampoo Series

The packaging for ALAL Shampoo Series reinterprets Eastern aesthetics through modern design, reflecting the brand’s core philosophy of ‘Inheritance of Eastern Herbal Wisdom’. Leveraging the systematic integration of shapes, colors, and materials, it perfectly marries aesthetic minimalism with profound cultural significance.
The ‘circle’ as the core element runs through the whole packaging—including the cap, body, and detailing—resulting in a cohesive visual thread. This not only echoes the completeness, inclusiveness, and harmony represented by the circle in Chinese philosophy, but also creates a gentle, balanced form. The cylindrical bottle, inspired by the ridges of traditional Chinese buildings and the drop-shoulder style of the qipao (a traditional Chinese dress), incorporates a meticulously angled shoulder structure, blending modern minimalism with Eastern elegance. The vertically arranged text on the bottle, reminiscent of the layout common in traditional Chinese handscrolls, clearly displays herbal ingredients, embodying the product’s scientific credibility.
Rooted in Eastern culture, the packaging applies vermilion red derived from the Forbidden City to the pump head, forming a striking visual focus—conveying the auspicious meaning of ‘great luck at hand’ and significantly improving brand recognition. Red dots are interspersed within the text to serve as dividers, catering to Eastern reading habits to enhance cultural identity. Moreover, beige as the main color creates a clean and soothing atmosphere.
The well-chosen materials deliver a dual expression: the bottle adopts a smooth matte material, giving a skin-like touch to offer users a comfortable experience; the outer box is crafted from raw wood pulp paper without coatings, whose rough, textured surface further highlights herbs as the core ingredients of the product, encouraging users to return to nature and authenticity.