2025 | Professional

MUSE Design Awards Silver Winner

Push-Up Bra for A/B Cup

Entrant Company

Hangzhou Hongchen Brand Management Co., Ltd.

Category

Fashion Design - Underwear

Client's Name

Country / Region

China

Embracing the core philosophy of "Natural Shaping, Comfort Empowerment," Push-Up Bra for A/B Cup is specifically created for women with smaller bust sizes (AAA to C cups), delivering exclusive comfort and elegance.
The bra introduces an innovative ω (Omega) curve framework designed to elegantly lift smaller bust sizes while creating a natural and flattering cleavage. Made with highly elastic materials and precision cutting, it gently guides back and underarm fat toward the chest for a naturally fuller effect. The piece features a 0.5cm precision-zoned gradient pressure system based on ergonomic research, guiding breast tissue naturally toward the center. This forms a beautiful parabolic curve along the sides while eliminating the suffocating pressure of traditional push-up bras. A triangular insert at the base of the cup helps maintain a rounded shape at the bust point (BP), offering stable support and adaptable cup capacity for a personalized and comfortable fit.
This bra features a wire-free design with seamless one-piece construction, aligning with ergonomic principles to eliminate skin pressure and friction. Its ultra-thin back structure ensures breathability and dryness even at 35°C. The inner cup combines nylon and spandex to offer outstanding resilience and elasticity while achieving an exceptionally slim profile. This material also delivers excellent antibacterial and moisture-wicking properties, ensuring long-lasting comfort throughout the day.
Push-Up Bra for A/B Cup innovatively integrates the concept of "dynamic adaptation," intelligently adjusting its support level in response to natural changes in the breast during the menstrual cycle. It automatically relieves pressure during periods of tenderness and swelling, then restores its original support once the cycle ends. Additionally, the bra provides shock absorption during moderate-intensity workouts, reducing bounce by up to 62%. This enables seamless transitions between daily wear, fitness activities, and special occasions—all in one versatile design.

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