2025 | Professional

MUSE Design Awards Gold Winner

Flamingo

Entrant Company

Miaolai Co., Ltd.

Category

Product Design - Hobby & Leisure

Client's Name

Miaolai Co., Ltd.

Country / Region

China

Flamingo is a revolutionary portable and smart projector featuring a split-body modular design that separates the heat-generating light engine from the mainboard. Equipped with a stand that has a built-in, retractable screen, it solves the classic trade-off between performance and thermal management. Offering flexible projection from 0.5 to 3 meters, it is ideal for diverse settings like bedrooms, the outdoors, and offices, delivering an out-of-the-box, large-screen experience that redefines the freedom of mobile projection. Flamingo's design is inspired by the "engineering aesthetics of vehicles," emphasizing a visual language of speed, precision, and stability. The upper light engine module draws from the streamlined form of high-performance motorcycle headlights, its multi-curved surface conveying efficiency and optical precision. The lower mainboard module references the "racetrack-oval" cross-section of a racing tire, projecting a sense of stability while cleverly concealing the cooling vents. Adhering to minimalist principles, the design eliminates all redundant lines, integrating the air inlet, speaker, and control panel into a single rear unit. The air outlet is unified with the front grille, achieving a highly integrated and clean aesthetic. Compared to conventional products, Flamingo achieves breakthroughs in three key dimensions: Structural Breakthrough: While traditional projectors use unibody cylindrical or boxy designs with concentrated heat, Flamingo pioneers a "split-body, floating light engine" structure that is both visually unique and thermally efficient. Thermal Breakthrough: Moving beyond the limited single-channel cooling of traditional models, Flamingo uses an innovative "dual-channel cooling system" with separate airflow for the light engine and mainboard, boosting brightness stability by 30%. Portability Breakthrough: Where traditional products require carrying a separate screen and stand, Flamingo integrates a 27-inch screen into its stand, offering true all-in-one portability and significantly reducing the gear needed for outdoor adventures. Flamingo’s design showcases breakthrough thinking in its user-focused details: Dynamic Tilting Hinge: An industry-first feature allowing to fine-adjust the light engine from -5° to +15°. This enables screen leveling in just 3 seconds on uneven surfaces, with no propping up required. The grooved design also serves as a comfortable, ergonomic grip.

Credits

Betty Guo
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