2025 | Professional

MUSE Design Awards Gold Winner

SEROVA Comfortable and Stable

Entrant

JIANGSU SEROVA OPTICAL GLASSES CO.,LTD

Category

Fashion Design - Eyewear

Client's Name

Country / Region

China

The SEROVA Comfortable and Stable, a youth eyewear frame co-designed with a Chinese aircraft carrier theme, targets users aged 12–20.
Its core innovation is a highly flexible elastic structure at the temple tips, featuring an embedded elastic mechanism in the temple sleeves. This allows the temples to adjust freely inward and outward, adapting to various head shapes and ensuring precise ear cartilage fit. This design keeps the frame secure during intense activities, enhancing stability, comfort, and visual support.
The frame uses EMS TR90, an advanced memory-function polymer and leading international frame material. Weighing half as much as traditional composites, EMS TR90 offers double the impact resistance and superior color vibrancy, enabling precise reproduction of the aircraft carrier insignia and color contrast on the temple exterior. The futuristic metallic gray exterior, accented with vibrant orange brand color on the inner temple tips, creates a striking yet harmonious contrast, boosting vitality and brand recognition among young consumers.
For teenage nasal bridge development, SEROVA incorporates wide nose pads with functional inner textures for sweat and moisture wicking, improving anti-slip performance and fit. All designs prioritize long-term comfort and stability, empowering China’s youth to confidently engage with a global perspective.

Credits

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