2025 | Professional

MUSE Design Awards Gold Winner

天堂少女散花

Entrant Company

J·ONE DESIGN & 厦门美轩印刷设计有限公司

Category

Packaging Design - New Category: Tea Packaging

Client's Name

Country / Region

The "Heavenly Maiden Scattering Flowers" series tea packaging draws inspiration from classical Chinese mythology, incorporating the aesthetic of the Song Dynasty's "Heavenly Maiden Scattering Flowers" painting and blending the prosperous backdrop of the Tang Dynasty. It narrates a fantastical tale of "a celestial maiden scattering flowers to bestow blessings, transforming into fragrant tea," elevating the daily act of tea drinking into an immersive experience of Eastern aesthetics and cultural heritage. The primary design features a deep night-sky blue-black background adorned with golden star and cloud patterns, evoking a mysterious and luxurious celestial atmosphere. At its center stands an elegant scattering maiden adorned with a peony gold ornament, her flowing garments accompanied by smaller flower fairies and traditional pavilions, resembling a collectible work of art. The color palette employs the classic "red-gold-blue" scheme: Chinese red symbolizes festivity, auspiciousness, and cultural tradition; luxurious gold enhances the product's nobility and refinement; while imperial blue balances the intensity, adding a sense of calm elegance and modernity, making it appealing to international markets. The typography merges calligraphic fonts (such as "Heavenly Maiden Scattering Flowers") with modern printed typefaces, featuring bilingual Chinese and English labels in a combination of vertical and horizontal arrangements, embodying Eastern charm and global recognition. The gift box utilizes a magnetic closure design, offering a ceremonious unboxing experience, with the inner lid printed with brand stories or poetic lines such as "Tea hidden in the mundane, rhythm preserved for eternity." The inner packaging may adopt a book-style design or feature cut-out windows, clearly displaying individual 9-gram single-serve tea bags to ensure freshness and convenient use. Crafted from premium paper and enhanced with gold foil stamping, embossing, and UV printing techniques, the theme "Heavenly Maiden Scattering Flowers" is accentuated with a high-end metal plaque for added dimensionality. The sturdy material of both the carry bag and gift box ensures integrity during transportation and gifting.

Credits

何玉坤
朱扬利
刘新月
Huang Jingqi
Lin Juan
Zhang Jingyu
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