2025 | Professional

MUSE Design Awards Gold Winner

pexar 2025 digital picture frame gift box

Entrant Company

Lexar Electronics (Shenzhen) Co., Ltd.

Category

Packaging Design - Electronics

Client's Name

Country / Region

China

This 100-percent eco-friendly gift box meets Europe’s surging demand for sustainable consumption while sharpening brand identity through a singular design gesture. Anchored in the idea of “precious memories,” the form draws on natural grain—wood, linen—and fuses Nordic restraint with Japanese stillness to arrive at a quiet, timeless object. The line “share happiness, freeze time” positions the digital frame as a vault for eternal moments and, by extension, turns the box itself into a keepsake.
Plastic and over-processing are removed, and a special finish gives recycled material a natural, warm surface that presents an ‘eco is the new luxury’ experience. The entire box is made from 100-percent eco material, and paper pulp fibers reveal their own texture and tone. Green covers seventy to eighty percent of the area in a matte fibre-rich coating that feels naturally soft, while sand-gold makes up the remaining twenty to thirty percent as an accent achieved through low-sheen matte foil stamping that lends a discreet metallic glow. The two hues meet in a calm yet celebratory contrast that balances natural warmth with premium dignity.
Inside the structure does away with plastic inserts and composites and instead relies on a folded paper inner cradle to hold the frame, which makes the gift box fully recyclable and biodegradable. Users gain a clear sense of eco responsibility and moral satisfaction while the refined unboxing feel turns opening into a pleasant, high-quality ritual, and once the frame is removed, the box can be kept for storage or reuse, thereby extending its life cycle.

Credits

Design Manager
Jun Wang
Designer
Xiaomin Wang
Product Manager
Chen Zeng
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