Ingenious Fortunate Gift

The contents of this packaging are traditional Chinese jianglu dishes, a historic braising technique often seen on banquet tables and especially cherished during the Spring Festival. These dishes are known for their savory taste, long shelf life, and symbolic value—served as festive appetizers and as an auspicious pairing with drinks. Their rich, red sheen signifies prosperity and well-being. The packaging of Jianglu Li uses orange-yellow and dark brown tones, inspired by the color of spices and the deep hues of traditional marinades. Orange-yellow brings a sense of warmth and brightness, echoing the rich, inviting experience of jianglu dishes. Deep brown, on the other hand, evokes the unmistakable aroma of aged soy-based marinades, guiding the viewer’s palate through subconscious visual association.