2025 | Student

MUSE Design Awards Silver Winner

LuckyLand

Entrant Company

Nuoqing Shen

Category

Fashion Design - Jewelry

Client's Name

Personal Project

Country / Region

China

This project reinterprets the Eastern Bazi (Eight Characters) system into a personalized bracelet design, blending Feng Shui philosophy with AI-driven customization. Each piece translates an individual’s birth chart and name into totem-like symbols, transforming cultural wisdom into a wearable statement of identity and protection.
Inspired by seal carving and oracle bone script, the visual language fuses traditional symbolism with contemporary aesthetics. Paired with Five Element gemstones—such as lapis lazuli, quartz, or jade—the bracelets embody personal energy while reflecting modern fashion sensibilities.
More than jewelry, each bracelet becomes a cultural artifact, where design bridges Eastern metaphysics and Western lifestyle trends. By combining artisanal craftsmanship with advanced customization, the brand offers a distinctive luxury accessory that resonates emotionally with wearers.
Targeted at North American audiences intrigued by Eastern mysticism, this collection positions jewelry as both a personal amulet and a fashion-forward expression, creating a presence that is culturally rich, spiritually meaningful, and aesthetically refined.

Credits

Nuoqing Shen
More Silver Winners
Architectural
2025
MUSE Design Awards - SILK HILL

Entrant Company

JR ARCHITECTS

Category

Architectural Design - Museum, Exhibits, Pavilions

Packaging
2025
MUSE Design Awards - SEMI-DRIEDFRUIT PERSIMMON

Entrant Company

OFDO

Category

Packaging Design - Snacks, Confectionary & Desserts

Fashion
2025
MUSE Design Awards - Surrounding Track

Entrant Company

Chufei Yang

Category

Fashion Design - Jewelry

Concept
2025
MUSE Design Awards - 2024 Hsinchu City Art Festival of Siangshan Wetland

Entrant Company

Harvest ideation

Category

Conceptual Design - Exhibition & Events