2025 | Professional

MUSE Design Awards Gold Winner

KEY WEST

Entrant Company

Aima Manufacturing & Technology

Category

Transportation Design - E-Bikes / E-Scooters

Client's Name

Country / Region

China

KEY WEST electric-bike draws inspiration from the philosophy of lite riding, skillfully integrating practical functions with urban aesthetics, and is committed to providing a new solution for modern casual cycling. The e-bike features a 6061 aluminum alloy frame, which ensures structural strength while achieving a lightweight body—making rides effortless and allowing smooth navigation through urban streets and park trails.
KEY WEST creatively features a dual-sensor system that intelligently detects riding conditions. A speed sensor ensures smooth and stable cruising on flat roads, while a torque sensor accurately detects pedaling force and responds instantly to climbing needs, resulting in precise and natural power output. Via the Find My bike-locating feature, users can quickly locate the e-bike through a mobile app, significantly enhancing usability and experience consistency.
KEY WEST optimizes its structure with human ergonomics as the guiding principle. Its wide, comfortable saddle reduces pressure during long-distance rides. The handlebars support a plus or minus 15 degrees angle adjustment and the seatpost offers height adjustability, while two frame sizes are available to fit users of different heights ranging from 150cm to 190cm. It also steers clear of over-the-top designs, instead featuring sleek lines that complement an urban casual atmosphere. Paired with soft, fresh macaron hues and other calming color options, it fits seamlessly into the diverse backdrops of city life. These designs not only meet the practical needs of casual riding but also cater to modern aesthetic preferences.

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