2025 | Student

MUSE Design Awards Gold Winner

Cloud Dreamer

Entrant Company

Guangzhou Academy of Fine Arts

Category

Conceptual Design - Student Design

Client's Name

Fang Yan,Wu Runyi,Wan Litao

Country / Region

China

The design inspiration of "Cloud Dreamer" comes from Chimelong's brand philosophy of "Happiness and Joy in Chimelong". As the embodiment of this concept, the Cloud Restaurant not only offers customers delicious meals but also conveys the core values of the Chimelong brand through a series of unique IP images.
The story of "Cloud Dreamer" unfolds around the Cloud Dream Family series IP, which is a big family composed of multiple characters with unique "Cloud Dream Power". In addition to the animal keeper Cotton Candy who loves delicious food and desserts, there are also members such as Komodo Dragon Pong Pong who loves experiments, orangutan Kaka who loves taking photos and socializing, gentle and romantic artist Asian Elephant Nanni, knowledge popularization star lecturer Giraffe Ding Ding, and energetic rock star Guanhe.
Cloud Restaurant uses food as a medium to endow visitors with "cloud dream power" such as painting, photography and music, allowing every customer to embark on a wonderful journey of imagination while enjoying delicious meals.

Credits

Guangzhou Academy of Fine Arts
Fang Yan
Guangzhou Academy of Fine Arts
Wu Runyi
Guangzhou Academy of Fine Arts
Wan Litao
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