2025 | Professional

MUSE Design Awards Gold Winner

Whispers of the East Ease of being perfume collection

Entrant Company

Hangzhou Maogeping Technology Co., LTD

Category

Packaging Design - Cosmetics & Fragrance

Client's Name

Hangzhou Maogeping Technology Co., LTD

Country / Region

China

The “Whispers of the East, Ease of Being” Perfume Collection launched by MAOGEPING BEAUTY invites the global fragrance world on an evocative sensory journey. This collection unites striking bottle design with profound Eastern philosophies in a seamless blend of visual and olfactory artistry.
Rooted in the Eastern concept of “Realm” and inspired by Wang Guowei’s “Theory of Realms,” this collection weaves philosophical depth into its fragrance narrative. Each fragrance guides the user through an evolving journey—from the refreshing encounter with the “Realm of Nature,” to the cultural richness of the “Realm of Humanity,” and finally to the contemplative depth of the “Realm of Philosophy.” Like a living scroll of Eastern art, each perfume evokes a sense of elegant storytelling.
The bottle design extends this narrative visually, drawing from the ancient Chinese cosmological principle of “round sky and square earth.” A sleek, rounded cap rests atop a squared glass vessel, creating a balanced contrast that reflects the philosophy of “harmony between humanity and heaven.” To hold the bottle is to engage in a tactile ritual—a moment of spiritual connection with the cosmic balance.
Color and material choices further articulate each fragrance’s character. Bottles feature finishes ranging from jade-like serenity to golden brilliance, with each hue carefully aligned to an olfactory realm. For instance, the unisex fragrance “Kong Shan” (Solitary Heights) uses an elegant white vessel to convey its ethereal freshness, inviting sensory immersion even before the first spray. The feminine fragrance “Jing Hong” (Numinous Beauty) embodies the graceful poise of the Goddess of the Luo River through fluid lines and an opulent color scheme, creating a timeless impression. Crafted from high-quality glass, each bottle catches the light with a clear glow, turning each spray into a dynamic interplay of shadow and luminescence—elevating daily use to a moment of poetic ritual.

Credits

Hangzhou Maogeping Technology Co., LTD
Geping Mao
Hangzhou Maogeping Technology Co., LTD
Huiping Mao
Hangzhou Maogeping Technology Co., LTD
Zhengning Mao
Hangzhou Maogeping Technology Co., LTD
Tao Ding
Hangzhou Maogeping Technology Co., LTD
Shunxiang Liu
Hangzhou Maogeping Technology Co., LTD
Yan Fei
Hangzhou Maogeping Technology Co., LTD
Shiwei Luo
Hangzhou Maogeping Technology Co., LTD
Leilei Huang
Hangzhou Maogeping Technology Co., LTD
Lijie Chen
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