2025 | Professional

MUSE Design Awards Gold Winner

Ying-Duan

Entrant Company

Xiamen Magic Mirror's Secret Technology Co., LTD

Category

Fashion Design - Underwear

Client's Name

Country / Region

China

In today’s lingerie market, pieces that combine true quality with a refined artistic sensibility and an expression of female self-worth remain scarce; conventional "sexy" underwear is still narrowly framed as a tool for the male gaze. In response, the team presents "Ying-Duan"—a collection that places art and aesthetics at its core, seamlessly interweaving sensuality with a woman’s intrinsic sense of self-worth. The line is conceived as a high-quality vehicle for self-expression, intended to give women greater confidence in daily life.
Design is approached as craftsmanship. A sheer luminous ground mesh is hand-embellished with gold-foil embroidered lace, complemented by high-mass premium hardware and an ultra-fine microfiber double-knit under-cup with reverse-binding finish, transforming each piece into a refined, luxurious artwork. The palette centers on classic black heightened with gold-foil accents to create an aura of discreet opulence; lace tones are calibrated to match, underscoring the fusion of art and sensuality. Functionality is engineered with equal care: the garment is patterned specifically for the Asian female silhouette. Lace embroidery is elaborately positioned across the bust, while a single-ply curved upper cup frame paired with a microfibre double-knit, reverse-bound back cradle provides natural, biomechanics-based lift that accentuates the natural contours. A zoned-elastic structure—high-stretch, mid-stretch and low-stretch panels—replaces the uniform elasticity of conventional multi-panel bras, eliminating both inadequate support and restrictive tension. The zoned structure is protected by Chinese utility-model patents, delivering enhanced conformity and long-lasting support.

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