2025 | Professional

MUSE Design Awards Gold Winner

The Highlight Series

Entrant Company

ERAL fashion

Category

Fashion Design - Prêt-à-porter / Ready-made

Client's Name

Country / Region

The Highlight Series interprets the composure, confidence, and sophistication of modern women through its crisp silhouette, restrained detailing, and the tactile expression of high-quality fabrics.
The dropped-shoulder H-shaped cut, paired with a perfectly proportioned length, imparts a relaxed yet sharp elegant temperament to the overall silhouette, while offering exceptional wearability inclusivity.
The oversized lapel design forms the visual focal point of the garment's upper body and plays a crucial role in subsequent styling, when the down jacket is fastened, the lapel can be folded upward into a slender stand collar that securely wraps the neck, further optimizing proportions under the long silhouette, shifting the visual center upward, and maximally unleashing the wearer's confidence and elite aura.
Pocket alignment with waistband stitching runs through the design details, enhancing the vertical line sense. The ultimate minimalist silhouette language and rigorous structural logic eliminate all redundant elements, pushing proportional aesthetics to the extreme and achieving unparalleled sophistication and visual order.
Fabric innovation is a major highlight of this design. It employs Pearl Fiber Fleece material (a high-density blended faux velvet fabric). Unlike traditional shiny and friction-noisy down fabrics, this fabric features a fine matte texture on the surface, with soft luster that is visually understated yet rich in texture. Its tight weave structure provides good stiffness and anti-deformation capability, maintaining silhouette stability while retaining moderate softness, balancing practicality and styling expression. The addition of wool components makes the overall wearing experience more comfortable and natural.
In terms of fiber composition, wool provides warmth, polyester enhances structural support, and viscose improves skin-friendliness; the three work synergistically to rationally allocate warmth, form, and comfort while ensuring practical performance.
The color selected is Warm Off-White, which has a softer texture compared to standard white, combining versatility and sophistication, suitable for various occasions and matching scenarios.
This profile and color combination, while maintaining functionality, embodies a restrained and orderly design language.

Credits

Shufei Fu
Haiqin Tang
Changxian Jiang
Jiaqian Li
Qifeng Zhang
Xuanliang Zha
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