JUMAO· Cabernet Sauvignon Dry Red Wine Packaging Design

The JUMAO Wine – Lady Edition draws inspiration from its brand name, depicting a poetic scene of “a cat-like woman enjoying a tipsy afternoon.” Delicately rendered with colored pencil textures, the illustration captures warmth and sophistication through a dominant orange palette—an embodiment of modern femininity that is gentle, elegant, and effortlessly relaxed. Soft, flowing lines portray a woman’s serene posture in her leisure moments, expressing subtle emotions and inner charm within a state of gentle intoxication.
An arched motif is thoughtfully incorporated into the composition and refined with gold foil detailing, enhancing visual depth while symbolizing a secret doorway leading to aroma and taste. Against the warm orange backdrop, the shimmering gold accents exude understated luxury and a sense of refined craftsmanship.
The overall design continues the youthful DNA of the Three Squirrels brand while elevating the product’s perceived value through artistic expression. It successfully creates a distinctive red wine identity that balances aesthetic sophistication with strong market differentiation, blending emotional resonance with elegant visual storytelling.