2025 | Professional

MUSE Design Awards Silver Winner

CrystaLens Bottle

Entrant Company

Nantong Sanmi Biomedical Technology Co., Ltd.

Category

Packaging Design - Retail

Client's Name

Jun Xiao

Country / Region

China

The CrystaLens Bottle sets a new benchmark in packaging for premium concentrated laundry detergents, transforming a functional object into a captivating piece of dynamic art. Its visually striking surface is adorned with an irregular polygonal mosaic texture, masterfully mimicking the complex, naturally occurring, and scientifically elegant structure of compressed foam films. Crafted from an exceptionally high-transparency material, the bottle comes alive under diverse lighting conditions, producing a breathtaking array of rich, ever-changing refractions and captivating light-and-shadow effects, making it truly a dynamic sculpture for the modern home.
This innovative design boldly applies the microscopic concept of "spherical foam-film structures formed under compression" at a macroscopic scale, fundamentally challenging the conventional streamlined or smooth surfaces prevalent in daily chemical packaging. The resulting kaleidoscopic interplay of light and shadow not only dazzles the eye but also powerfully metaphorizes the immense concentrated energy and advanced technological activity inherent in the product itself.
A key feature is the integrated, precise dosing chamber located at the top. This chamber, with its clear, intuitive markings, empowers users to accurately measure the optimal amount of detergent for any given scenario – from light washes to stubborn stains or large loads. This intelligent design actively combats waste and ensures peak washing performance, fostering a "precise consumption" green lifestyle that benefits both the consumer and the environment.
The bottle's design achieves a sophisticated "inner and outer form resonance" through its robust, multi-faceted geometric exterior contrasting with the subtle, translucent "bubble" imagery within. The hard, rational precisely refract light, conveying a sense of technological precision and cutting-edge engineering, while the soft, ethereal internal bubble forms subtly hint at the active, fluid essence of the concentrated formula, imbuing the design with a lively vitality. This "tough exterior, soft interior" contrast not only creates a unique artistic statement but also delivers a dual interactive experience: a tangible geometric grip combined with a visual sense of energetic penetration. Users experience the stability of the faceted surface while glimpsing the hidden power within, striking a perfect balance between the rational and the emotional.

Credits

Nantong Sanmi Biomedical Technology Co., Ltd.
Jun Xiao
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