2025 | Professional

MUSE Design Awards Gold Winner

BANSHU TEA

Entrant Company

YuDian Design Co., Ltd

Category

Packaging Design - Herbal

Client's Name

Country / Region

China

The packaging design for BANSHU TEA is a masterpiece of ingenuity, perfectly capturing the essence of Oriental aesthetics. Inspired by traditional Chinese coins, the overall box shape is round on the outside and square on the inside. This design not only echoes the philosophical concept of a round heaven and a square earth but also embodies heartfelt wishes for wealth and prosperity. In its color palette, the design boldly features a deep and noble Palace Green as the dominant hue, accented with an Elegant Silver. This striking contrast not only highlights the product's distinguished quality but also creates an atmosphere of serene and profound beauty.
The attention to detail is simply exquisite. The main illustration on the box, rendered in the traditional Chinese fine-brush style of bird-and-flower painting, artfully combines auspicious birds with Pu'er tea leaves, creating a scene that is both lively and full of charm. The silver, Taihu rock-like formation is a nod to the tea's name, which translates to Broken Silver, while adding a touch of brilliance to the overall composition. Furthermore, from the auxiliary patterns that merge coin motifs with tea leaf shapes to the elephant patterns inspired by Yunnan brocade, every element conveys auspicious meanings of wealth, good fortune, and abundant harvests. From the clever fan-shaped inner container to the icons designed to distill the product's core values, every detail reflects the brand's dedication and deep understanding of traditional culture. This transforms the product from mere tea into a work of art, worthy of both savoring and collecting.

Credits

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