2025 | Professional

MUSE Design Awards Silver Winner

The garment technique of embedding bras into tops

Entrant Company

Chuqi Youwei (Shenzhen) Technology Co., Ltd

Category

Fashion Design - New Category: underwear craftsmanship

Client's Name

BAN XING

Country / Region

China

Bra-in redefines the support paradigm: by de novo redesign of the load path, it off-loads the shoulder straps and establishes a new comfort benchmark for intimate apparel.
Utilizing an innovative 3D-molding technique, Bra-in integrates the bra and top into a single unit. High-recovery stretch knit in combination with bonded, seam-free construction eliminates the friction inherent in conventional multi-panel patterns and reduces the cumulative bulk of separate underwear and outerwear, yielding a discreet profile suitable for exercise, commuting, or sleep. An integrated bionic-fishbone frame fundamentally reconfigures the support paradigm by transferring the primary lifting load from the shoulder straps to the overall shell, generating vertical lift with high mechanical efficiency. The straps are thereby relegated to auxiliary stabilisers rather than principal load-bearing elements, minimizing pressure marks and shoulder-neck strain.
The bra pad is meticulously sculpted from a comprehensive female-body database, accurately mirroring natural breast contours. It delivers imperceptible, second-skin support characterized by fluid curves. Enhanced by Smart Tension-Adaptive Technology, the universal fit spanning A–E cup sizes accommodates a diverse range of breast shapes.

Credits

CEO
Chengcheng Wang
Product Manager
Lili Ji
Product Supervisor
Xiaojuan Lai
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