2021 | Professional

MUSE Design Awards Gold Winner

Shangri-la Plateau ecological wine

Entrant Company

Wuhan Pufine Advertising Co., Ltd

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Shangri-la Winery Co.,Ltd.

Country / Region

China

1.In Tibetan, Shangri-La means "the sun and the moon in the heart". It is the perfect world that people seek most.

2.This series of wines comes from the pure and high quality plateau region combined with the unique Tibetan culture.

3. French missionaries discovered the place in 1848 and built a church there, teaching the local Tibetan people wine making techniques. Therefore, we use the expression of European classicism combined with Tibetan worship and belief in sky, earth and ecological nature as the source of creativity, hoping to spread and promote national culture through this design and arouse people's protection of ecological environment.

Credits

Design master creation:Wang Yang;Creative director:Xia Ling;3D teacher: Wang Kai
More Gold Winners
Architectural
2021
MUSE Design Awards - SHIMAO CHANGQING KUANHOULI

Entrant Company

AICO (SHANGHAI) ARCHITECTURE DESIGN CO., LTD

Category

Architectural Design - Commercial Building

Packaging
2021
MUSE Design Awards - 八马集祥茶礼

Entrant Company

八马茶业股份有限公司

Category

Packaging Design - Limited Edition (NEW)

Interior
2021
MUSE Design Awards - Hello Denmark

Entrant Company

Tinker imagineers

Category

Interior Design - Exhibits, Pavilions & Exhibitions

Concept
2021
MUSE Design Awards - XR Obsession

Entrant Company

Egret Cultural & Educational Foundation

Category

Conceptual Design - Interaction