2021 | Professional

MUSE Design Awards Gold Winner

Yueguang rice

Entrant Company

SHENZHEN BOB DESIGN

Category

Packaging Design - Dairy, Spices, Oils, Sauces & Condiments

Client's Name

Maoshan Family

Country / Region

China

Using "Zhao Yafu, era model worker" as the image IP of packaging design, with its classic quotation "writing the paper on the earth, putting the results into the file bag" as the design concept.Citing the character image as the main vision of the design, and the symbolic elements "button" and "seal" of the "file bag" are integrated into the sealing design of the product packaging, which is vivid, unique and interesting. What’s more ensure the rice products, the need for sealed preservation.

Yueguang rice is a rice product cultivated by Zhao Yafu through ecological cultivation. With Zhao Yafu's IP image as the packaging design, the brand characteristic gene is strengthened, and the picture elements such as ecological labor、birds、paddy are added to display the ecological planting environment of Yueguang rice, and the brand endorsement is carried out through graphic signs to describe the product features of Yueguang rice.

Credits

SHENZHEN BOB DESIGN
BOB ZHI
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