2026 | Professional

MUSE Design Awards Silver Winner

Eco-Friendly Red Wine Packaging

Entrant Company

Jiangmen Voion Eco Packaging Technology Co.,Ltd

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

China

Crafted from wet-pressed molded pulp, this packaging features a single-piece, handle-integrated structure accented with paper cord knots and a circular handle. It balances portability for gifting with clean aesthetics. The design unfolds into a modular, foldable form with precise bottle slots and handle components, reflecting an eco-friendly, easy-assembly approach aligned with modern sustainability.
The "V-LIFE" brand visual incorporates regional elements like vineyards and the Helan Mountains into a distinctive landscape motif, embossed directly onto the pulp surface to reduce printing. Bottle labels are printed with soy-based ink on textured specialty paper, enhanced with debossing for added depth. A cohesive palette (white, blue, brown, black) conveys a premium, natural brand tone. The design merges protection with ceremony, using form and detail to elevate the gifting experience, strengthen brand identity, and match the high-end positioning of wine gift sets.

Credits

Jiangmen Voion Eco Packaging Technology Co.,Ltd
Yong Qin & Ken Lin & Ryan Chen & Thomas Xiao
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