2026 | Professional

MUSE Design Awards Gold Winner

Millennial Walnut

Entrant

ChaCha Food Co.,Ltd

Category

Packaging Design - Snacks, Confectionary & Desserts

Client's Name

Country / Region

China

This Millennium Walnuts packaging design takes ancient civilization as its narrative point of departure. The cover draws from Neolithic cliff paintings—key archaeological remains of the Cang–Er civilization—which vividly depict Yi ancestors harvesting walnuts, climbing trees, and striking the fruit from branches. From the Western Jin dynasty’s Bowu Zhi, which records the historical spread of walnuts, to the unearthed ancient walnut wood in Yangbi verified through C14 dating, evidence from different eras converges to trace a continuous history of coexistence between Yangbi and walnuts. Here, walnuts have flourished for millennia. By systematically translating cliff art, classical texts, and archaeological proof into contemporary packaging language, the design becomes a visual medium of historical memory—imbuing Millennium Walnuts with a tangible sense of time and cultural depth. This design systematically incorporates Yi pictograph-like characters and constructs a unified visual system with ancient elements such as rock cliff paintings, graphic symbols, and woodcut forms. The design deliberately eschews commonly used text, opting instead for a language of images and symbols that is closer to prehistoric methods of communication, returning the packaging information to a primitive state of "seeing-perceiving-understanding." The profound historical flavor endows this packaging with a unique visual significance, reinforcing the design's historical depth and cultural authenticity. The packaging itself becomes a de-linguistified, non-text-dominant medium for cultural transmission. The overall design is based on a restrained white tone, abandoning complex decorations and retaining only the traces of historical cliff paintings and the undulations of mountain landscapes, allowing humanistic memory and natural texture to coexist in silence. A layer of translucent sulfuric acid paper, like a light cloud, covers the inner tray. As it is unveiled, the mountain-like inner tray is slowly revealed. The progressive structure, akin to the natural moment when the sea of clouds disperses over the Yunnan Plateau and the mountains emerge, transforms the simple act of opening into a new visual perception—creating a visual and emotional transition between clouds and mountains. The packaging structure adopts an innovative pulp molding process. The demolding marks and carved textures naturally formed during the molding process are intentionally preserved to simulate the authentic texture.

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