2021 | Professional

MUSE Design Awards Platinum Winner

Hertrue Art Design

Entrant Company

PERFECT DESIGN

Category

Interior Design - Showroom / Exhibit

Client's Name

Hertrue Art Design

Country / Region

China

Use the ternary space interactive design technique to increase the mutual borrowing of the upper and lower floors, breaking the dark and narrow sense of the space. The first entrance is in the high-rise reception hall, welcoming guests with an open and bright space, reflecting the pure spatial language, and at the same time allowing the upstairs meeting room and project team directors office to add space to the first floor; the second entrance is like a sculpture in the middle The static arc-shaped streamlined staircase becomes a traffic interaction between the upper and lower floors, breaking the dullness of the depth of the space in the middle section. Together with the arc-shaped partition that follows the staircase, it is like a still life sculpture, matched with winding plant flower troughs, to regulate the air Beautify the space; the third entry is in the reserved art exchange exhibition area, which is convenient for sharing and artist exhibitions, sale fairs, etc., deliberately reserved high-rise, curved windows, so that the work area on the second floor can look out of the outdoor, allowing the space to interact.

Nearly a thousand square meters, only 10 pieces of furniture are placed; and it is contrary to the general furniture exhibition hall with low color temperature lighting to deepen the texture of the furniture, using brighter lighting to truly show the details of the furniture. Those who lead into the space pay more attention to feeling the high integration of space atmosphere and exhibits, and understand the concept of using design to lead product matching. Satisfy that each brand has a single product sample of actual visible quality, which is convenient for customers and friends to carefully understand the details and quality, and after recognition, extend the product mix from the overall design. We insist on design to create charm, and products are only auxiliary. From large space planning, atmosphere creation to soft furnishings and furnishings, only the overall thinking and design can give the products the artistic charm of the space, and not let the furnishings be reduced to just a combination of furniture.

Credits

Chief Designer/PERFECT DESIGN
Ailing Tian
Assistant Designer/PERFECT DESIGN
Feihong He
Assistant Designer/PERFECT DESIGN
Nanshi Luo
Photographer
Qilin Zhang
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