Aura Park

Located in the West Lake district of China's tech city Hangzhou, Aura Park is a conceptual exploration that combines various abstract themes such as spacetime, artificial nature, and imagined reality within an interactive, multiverse environment. Envisioned as a 1588 square meter cosmic playground, this leisure destination integrates dynamic spatial compositions, design technologies, and multimedia artistic expressions to orchestrate an immersive, multi-sensory discovery experience for guests of all ages.
Inspired by the current evolution of human consciousness, Aura Park is conceptualized as a manifestation of an immersive and surreal entertainment environment. One of the investigations is the execution between the physical and virtual dimensions through design, construction and visual technologies. Ethereal sculptures by local artists, customized landscaping and water features are choreographed with interactive resonances, lighting and animations to create a multi-sensory experience of ascension, ecstasy and transformation. To create the ultimate surreal experience, the design team and various artists conducted extensive research on the customization, implementation, and integration of visual and resonance production, textured materials, and construction methodologies. Main construction materials include GRG (glass reinforced gypsum), customized metallic and textured paint, patterned marble flooring, tempered glass panels, and custom stainless-steel panels and ceramic tiles, etc. Lighting and visual technologies include: kinetic lighting structure in steel, customized 3D curved LED panels, transparent LED screens, full spectrum programmable LED light strips, specialized stage AV installations with tailor-made interlinked video content for individual panels. Specific lighting details, embedded within curvilinear geometries, are 3D modeled and printed throughout all stages of design investigations, prototyping and manufacturing. Due to the complexity of interactive and immersive technologies, the project took on various challenges during the design and implementation phases. While design studies and final drawings are prepared with precise modeling and simulation, coordination with visualization and acoustic teams, as well as various engineers were conducted on-site and online on a regular basis. Testing of components and prototypes of various systems were performed to ensure manufacturing precision and installation. Initiated during October 2024, the design of Aura Park took place in Shanghai while the construction in Hangzhou was completed in July 2025.