2026 | Professional

MUSE Design Awards Platinum Winner

WONDERLAB Family Probiotics Year of the Horse Limited Editi

Entrant

Shenzhen Qilan Club Biotechnology Co., Ltd.

Category

Packaging Design - Retail

Client's Name

Country / Region

China

The design of Wanyi Blue's Year of the Horse Probiotic Gift Set draws inspiration from the “dancing horse” culture of China's prosperous Tang Dynasty. Wanyi Blue seamlessly integrates its iconic “little blue bottle” symbol with the “blue dancing horse,” conveying “auspiciousness and vitality” through its agile and spirited posture, symbolizing the protection of gut health. Addressing the industry challenge of probiotics being “primarily for personal use and rarely gifted,” we drew inspiration from Tang Dynasty imperial banquets to seamlessly integrate product benefits into the Spring Festival reunion experience. This is not merely a visual reinvention but a cultural empowerment that bridges generational gaps in probiotic perception. The gift box employs artistic design language to convey the brand philosophy of “Sharing Health as a Family,” making wellness the visual heart that connects family bonds and illuminates festive celebrations.

Credits

Shenzhen Precision Health Food Technology Co., Ltd.
WONDERLAB
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