2021 | Professional

MUSE Design Awards Gold Winner

Versatile Airline Food Box

Entrant Company

Guangdong Gaoyi Packaging&Printing Co.,Ltd.

Category

Packaging Design - Snacks, Confectionary & Desserts

Client's Name

Guangdong Gaoyi Packaging&Printing Co.,Ltd.

Country / Region

China

When passengers take a flight, they’d love to watch videos via a mobile phone. However, there is no appropriate holder for a mobile phone. What they can do is just holding the phone by hand.



So, we took inspiration from the current airline food box and designed a paper phone stand from the cover that can be torn off. According to the folding instruction at the back side of the box’s cover, it is easy to set up a paper phone stand. The box not only provides the function of loading food, but also adds a new feature – collapsible paper phone stand. The more considerate service is provided, the more satisfactory passengers feel.

Credits

ID&Graphic Designer
Yuting Xu
Structure Designer
Kainan Huang
NPD Director
Bogang Chen
TPM Director
Sandy Peng
TSR VP
Manny Relucano
CEO
Tony Ren
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