Immersive Room for "Limkorm Group"

We were tasked to turn the final stop of the tour around the new Limkorm factory into an interactive multimedia experience. The space was not simply meant to tell the story of the production process, but to engage visitors in exploring the brand, working effectively for different audiences – partners, clients, industry professionals, and even children.

On a U-shaped arched screen, we created a comprehensive interactive ecosystem that combines AI, game mechanics, CG graphics, physical interfaces, and voice control within a single space. The space responds to visitors' movements and changes depending on the scenario.

In standby mode, guests are greeted by digital mascots, a cat and a dog, who wake up when a person approaches. Using Kinect, visitors can pet the animals, play with them, feed them virtual food, and teach them commands.

All modes are connected by the AI assistant LIMA, powered by Yandex GPT. The assistant is trained on information about Limkorm, the specifics of its production process, feed composition, and the operation of the factory lines. Visitors can talk to LIMA, ask questions about the company, launch scenarios by voice, and control the space.

For families, we developed an educational game where children learn the principles of responsible pet care. It is controlled using Kinect and built around three key topics: nutrition, activity, and safety. Children need to determine which actions are beneficial for a pet and which may cause harm. In a playful format, they learn what animals can be fed, how to organize an active lifestyle for them, and what safety rules need to be followed.

As a result, we created a complex interactive product that combines several independent digital solutions.