2021 | Professional

MUSE Design Awards Silver Winner

DEMOLIFT

Entrant Company

ROBRADY design

Category

Conceptual Design - Sports

Client's Name

DEMOLIFT

Country / Region

United States

The DEMO system is a set of weightlifting plates that can be used with and without an Olympic weightlifting bar. Each ergonomically designed plate features an aesthetic style that communicates a distinctive brand identity and highlights the unique central grip space that lets users slip the plate onto their hand as securely as onto a weightlifting bar. The enhanced functionality eliminates dependence on a weightlifting bar or additional weights, such as dumbbells, and provides greater functionality across a wider range of fitness activities whether it’s at home, the studio, or the gym. The comfort and stability of the DEMOLIFT also help reduce the risk of injury that results from using conventional weight plates without a bar.

Credits

ROBRADY design
Rob Brady
ROBRADY design
Matt Vergin
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