THE ME

【Overview】THE ME was born with the aim to solve the inventory issue and to change consumers’ behavior in the apparel industry and is based on the concept of “matching individual’s needs rather than operating on the premise of mass production”. It creates only what you need as much as you need, by getting rid of the spiral of overproduction/mass disposal. While being simple, THE ME has created a style never seen before.【Design Concept】‐Where I come to clear the FOG‐ This space expresses the desire to clear up the ‘fog’ which is used to represent the trouble that everyone experiences when choosing clothes that suit their body. Navy and silver, the brand colors of THE ME, are used as key colors to create a stylish finish. At the same time, warm materials and colors are also used so that you can relax and choose clothes. As a dual concept store, THE ME is also a genderless space that is comfortable for everyone.