2021 | Professional

MUSE Design Awards Gold Winner

八马集祥茶礼

Entrant Company

八马茶业股份有限公司

Category

Packaging Design - Limited Edition (NEW)

Client's Name

八马茶业股份有限公司

Country / Region

China

Jixiang Tea Gift is a combination tea gift package of Bama Tea in the Mid-Autumn Festival in 2020. Ji Xiang ,which takes from the "gathering the auspiciousness of the world " meaning,as a gift to send to the guest during the Mid-Autumn Festival,means sending culture,taste and health. The picture is centered on a full moon, with green mountains above and clouds curling around. A cup of tea is pouring down from the top, and its aroma is overflowing. Left for the flying Chang e.She banquets guests with holding the tea tray in her hand. On the right is a tall horse, wearing a brocade belt, coming from the waves,that is a symbol of success. At the bottom of the picture,a Koi jump out of the sea, calabash from the water, homonym means "happiness as immense as the Eastern Sea" in Chinese. The picture composition is full, the color match is rich and orderly, the atmosphere is festive and warm.

集祥茶礼是八马茶业在2020中秋应季的组合茶礼。集祥,取自“汇集天下祥瑞”之意,中秋佳节,以茶为礼,送的是文化、品位与健康。画面以一轮圆月为中心,上有层峦耸翠,云雾缭绕,一杯茶自上奔腾而下,香气四溢。左为飞腾的嫦娥,手托茶盘,宴请四方宾客。右为高头大马,身披锦带,踏浪而来,象征马到成功。锦鲤跃出海面,葫芦从水面腾起,谐音寓意“福如东海”。画面构图饱满,配色丰富而有序,氛围喜庆而热烈。

Credits

包装设计师
汤盛行
研发总监
杨金飞
研发经理
丘宝辉
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