2021 | Professional

MUSE Design Awards Silver Winner

liqun

Entrant Company

Shenzhen left and right packaging Baijiu Bu

Category

Packaging Design - Tobacco

Client's Name

Zhejiang China Tobacco Co., Ltd

Country / Region

China

"Take your soul to a journey" has always been the slogan of Liqun. We believe 'journey' refers to the sublimation of one's mind in the process of travel. Therefore, we want to convey the positive energy of "freedom, ethereality, relaxation, pureness and hope". In the plane window, the picture of the sun shining on the clouds just reminds people of such feelings. The cloud itself is free and relaxing, and the sunshine gives people warmth and hope. Inspired by this, we creatively describe the landmarks around the world in the form of clouds, and skillfully combine them into a long scroll picture. Finally, the whole package presents a pure and ethereal temperament with great imagination.

Credits

Design Director
liuqingsong
Illustration
liuqingsong
3D rendering
liuqingsong
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