Muroran Uzuraen

"Muroran Quail Farmer" raises quail naturally and breeds quail without medication. And they make quail egg products with a strong commitment. In order to express my commitment to quail, I designed the typography of "う", the initial of Japanese cursive characters, using silhouette lines of quail eggs. I made the design simple, using natural-textured paper, to show that they make the product naturally, without using too much additives or chemicals. Consumers will feel the simplicity of a lean product when they see a smart design with no extra decorations.

This package is a gift box of quail egg products for the event only. In Japan, quail eggs were never packaged in such a magnificent box, so consumers will be surprised by their elegant appearance.

When writing quail in hiragana, the initials are "う". Using the letters of this Hiragana as a motif, we have created a typography that will be the symbol mark of the brand. Then, using the symbol mark, we produced all brand tools such as shop cards and leaflets. This Japanese cursive characters symbol gives consumers a strong image of quail eggs and impresses them as being the most advanced quail farmers in the region. The quail egg graphic printed on the package uses the terrain form of the region, and the Japanese can notice the shape. With this graphic, consumers will feel the locality of the product and will be more familiar with the product.