2021 | Professional

MUSE Design Awards Silver Winner

Shinshu Apple Pie Lab. Q

Entrant Company

arica design inc.

Category

Interior Design - Retails, Shops, Department Stores & Mall (NEW)

Client's Name

Hojo-Seika Corporation

Country / Region

Japan

These are branding projects for an apple pie specialty store that was set up to solve the problem of the low profile of local apples.

They do not add extra processing or seasoning so that consumers can see the taste of the apple itself. In order to convey the brand's vision and spirit of "cherishing the original taste of apples", I eliminated the extra decoration and simply designed the symbol. We designed two types of store name "Q" typography with an apple motif. By expressing the materials with dignity and dignity, the brand's commitment to apples and self-confidence are expressed.



Using the “Q” typography as the brand symbol graphic, we have created all kinds of brand tools such as chairs, lighting, store exteriors, shop cards, uniforms, packages, and wrapping paper. By creating a space unified by this striking symbol, consumers were able to sense the world view and taste of the store.



Customers who saw the apple lights in the shape of the symbol logo and the apple stools took pictures of them and sent them out on SNS and other media. By setting up contents in the store that make users want to take pictures spontaneously, we were able to make more people aware of the existence of this store.



In line with the restaurant's concept of "making the most of the taste of the materials as they are," we designed the interior without coloring, using the colors of the concrete and wood as they are.



I also designed the sign on the wall using the chemical structure of apple polyphenols as a motif. This wall sign conveys to consumers our research and commitment to apples.



Consumers around the world have been able to feel the vision and spirit of this store with its simple design. Anyone who eats the apple pie in this shop will realize the simple taste and original taste of apples, and will understand the meaning of the design. Through this brand, we were able to make them aware of the splendor of the apples of this land.

Credits

arica design inc.
Nobuya Hayasaka
arica design inc.
Hitoshi Kobayashi
crèam fraise génoise
Kazuyo Sekiguchi
andborder Ltd.
Shusaku Nagahama
iris co.,ltd
Megumi Nakaya
alpha sirius Ltd.
Masayuki Endoh
CORONA GIKEN Co., Ltd.
Yasunori Miwa
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