2021 | Professional

MUSE Design Awards Gold Winner

Kasemrad Vitamin Mineral Water

Entrant Company

Prompt Design

Category

Packaging Design - Non-Alcoholic Beverages

Client's Name

Bangkok Chain Hospital Public Company Limited

Country / Region

Thailand

Market situation:

The local market of mineral water is highly competitive and full of more than ten brands which most of them emphasize on vitamin quality. Their various packagings in the market appear in multiple designs.



We have to take advantage of the outstanding points of our product to convey to the consumers. KASEMRAD is the only brand which contains natural inherent vitamins in the production which is the distinctive benefit to the consumers.



Our packaging inspired from real spring water employs therefore the bottle shape with the stream ripple to recall the nature flavor of its origin.



Moreover the label is selectively white to depict its purity and symbolic Vitamins Mineral Water (VMW). The term VMW is also illustrated as wavy design along with the structure of DNA molecule. Also graphics on the side of the label convey the association of water and vitamin molecules.





Credits

Prompt Design
Somchana Kangwarnjit
Prompt Design
Rutthawitch Akkachairin
Prompt Design
Jirawat Namwong
Prompt Design
Teerathanyapak Lueng-Ubon
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