Lynk & Co 01

Lynk & Co's 01 looks like a car, a good car yes. But it represents so much more. A changing dynamic between consumer, experiences and travel. Designed with infrastructure and efficiency in mind, Lynk & Co has worked to put sustainability at the core

of their mission. The average car is only in use for 4% of the time and the rest of the time, it’s parked. With the 01, Lynk & Co members can share their car. By using this sharing platform, you share resources and reduce the overall number cars on the street. With a focus on growing their membership community (not selling cars), Lynk & Co’s business model encourages a more efficient use of mobility. The membership model itself encourages people to share vehicles and reduces the overall number of cars on the road. The 01 is a radical solution for a new generation of connected customers who want mobility on their terms. The automotive industry has continued with a distribution and ownership model that has existed for over 100 years, but Lynk & Co recognises that people value products that reflect their digital and ever-changing lifestyle. At the core of the 01 is connectivity. A range of connected technologies on offer in the vehicle is aimed at making life easier. It comes with a large central touchscreen and telematics systems that are always connected to the internet and the car’s own cloud. Designed and engineered in Sweden, the 01 introduces a new business model to the automotive sector as a mobility service provider. Personalised services, unrivalled connectivity with vehicle sharing, e-commerce, a selfie camera, simple, subscription-based ownership at its heart. The state-of-the-art car has a simple, hassle-free ownership ethos. A month-by-month cost of 500 Euros. Like Netflix or Spotify you can cancel each month to reflect the flexibility in modern day lifestyles and like Airbnb, when you share the 01, you can claim money back. Inspired by the fashion and technology business models, it has a simple selection for consumer: premium standard, fully equipped.