2021 | Professional

MUSE Design Awards Silver Winner

Zhenshiming Eye Mask

Entrant Company

Beijing Bofly Design Co.,Ltd

Category

Packaging Design - Beauty & Personal Care

Client's Name

Jiangxi Zhenshiming Pharmaceutical Co., Ltd

Country / Region

China

This is a product of eye mask. The function of the product is to protect eyes and relieve eye fatigue, and bring a healthy and comfortable experience. Young women are the main consumers. According to the consumer groups, the series packaging is divided into youth type and adult type, which are expressed in simple and interesting visual form.

The capital letter E is a common form of Chinese visual acuity chart, and consumers are familiar with it. The letter E is transformed into a smiling face, and the shape of English word “eye” is outlined with a stroke. The two products form a complete visual work and exist separately. A complete visual chart is showed on the side after the box is opened, which is familiar to consumers and could be used to test vision simply. This makes the products more interesting.

The word “eye” in the “eye mask” is designed into a owl’s face. It means the eyes are as bright and sharp as owls after you use this eye mask.

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